Diet Pepsimax is a new soda being marketing the United States, although it seems to have been available in Europe for a couple of years. It is a low-calorie option for people who don't like diet sodas, but also don't really like regular soda. Whatever. The soda doesn't matter.
The advertisement does, though.
The people over at Pepsi decided to use a popular Saturday Night Live sketch as the inspiration for their new Diet Pepsimax add campaign. The problem? The popular Saturday Night Life sketch is over a decade old. The Butabis are two brothers, played by Will Ferrell and Chris Kattan, who go to clubs and dance with women in an awkward and invasive manner. It was a funny sketch and a watchable comedy, but as a commercial?
You be the judge.
This wouldn't have been a horrible commercial ten years ago. It's like Pepsi is living in the past: even all of the rappers are either irrelevant or on the verge. Macy Gray? Busta Rhymes? Jeez. Was DJ Kool Herc too busy? Couldn't find any footage of Al Jolson?
The cool thing about this commercial is the meta-scene at the end, where Chris Kattan tells the people in the commercial to stop doing the Butabi dance. It's like I'm Chris Kattan and I'm telling the commercial to stop. Because that's what the commercial should do. Just stop.
1 comment:
I love that this is tagged "EMILIOOOOOOOOO!"
The Mighty Duck man, I swear to God!
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